The shipping and transportation industry is among the largest in the world but is rarely thought of by the general consumer. Perhaps customers rarely wonder how vast and complex the distribution and shipping of everything they own is. Yet, companies large and small distribute their products all over the world through shipping. And there are people behind those scenes brokering those deliveries.
A freight broker company sources shippers for another company who wants to transport their goods. A freight broker is a middle man of sorts. They are neither a shipper nor a carrier, but they play a role in transporting and moving the cargo. What they do is they find companies who need shipping of goods. Then the place those good with a carrier to deliver them. Or, if another shipment is only a partially full load they will find another company needing a partial load, too, and blend the delivery for a full load to save on delivery costs. Freight brokers bring their knowledge and technology together with resources to carry out shipping of goods seamlessly and effectively.
When setting goals for a freight broker, it is important to be detailed. Specify what you want to achieve. Do you want to achieve a certain number of clients? Would you like to set the quota for shipments this month?
Be realistic with your goals, make them challenging but attainable. Write your goals and post them somewhere that they can regularly be seen and reinforced. By doing so, you are reminding yourself and your team of what needs to be done to achieve those goals.
Make a detailed plan on how to go about with achieving your goals. Set smaller goals that will lead to your bigger long-term goal. Make sure to prioritize which goal you need to achieve first that will support you in achieving your next goal. By organizing your thoughts with the things you want to achieve, you will have a clearer mindset on what tasks to tackle first. This will ultimately help you reach your end goals and to grow your freight broker opportunities.