Every time you visit a shop to buy something, you usually hope that the staff who’ll deal with you is approachable, cheerful, gentle, and smart. Well, no one can blame you for that. Now, imagine visiting a furniture shop where the business owner doesn’t even smile and doesn’t give any additional services like free delivery or installation. Would you go back, again? Where is customer service? It’s our default mindset, a human’s innate perception – to receive kindness and fair treatment.
The Power of Customer Service
Customer service is one of the most significant ingredients of a business. It aims to forge customer trust and loyalty. It’s also one of the main reasons why customers keep coming back despite the arrival of countless similar businesses or competitors.
If you’re eager to gain the trust and loyalty of your customers, then right now, make your customer service a top priority. Here are three tips to help you solidify your business’ approach towards customer service.
1. Train your customer service personnel
No matter the size of your operation, having training sessions in your customer service department (or your receptionist, or anyone that is the gatekeeper with customer interaction) can help your team develop techniques to keep customers happy and to help satisfy those that have had unpleasant experiences in a calm and smart manner.
2. Monitor your customer service representatives
You can’t be in all places at all times. However, you can monitor general scenarios and aim to improve their general outcomes for the better. Monitor your customer service team or those that handle customer interactions, ask them if you can help, provide any resources or technology that will improve their interaction, etc. Then, monitor the results to continue improving your outcomes with customer service.
3. Determine the satisfaction of your customers
Training and monitoring are useless if you don’t know the level of your customers’ satisfaction. How can you make sure if your customers are satisfied or not satisfied with your service? Simple. Do a survey.
Conduct “customer service satisfaction surveys” to give you a better perspective on areas where your team can improve, as there’s always room for improvement.
Customer Service is the Backbone of a Business.
Customer service is the backbone of any successful business. At A-1 Freight Systems we couldn’t agree more.