Being a freight broker is not easy, especially if you’re just starting. Sure, others are clever and impulsive enough to set their own strategies to become a successful freight broker. For others, it can be a little harder to develop a solid strategy to be the next big industry player.
The best thing to do is to begin with a short list of goals written on a piece of paper. Start with self-reflection – what do you want to achieve as a freight broker? Or as a shipping and transportation company?
Keep in mind, you’re the one responsible for almost everything that may happen in your career, good or bad. The choices you make and the paths you choose will determine your success as a freight broker. Before embarking on your journey, here are three goal setting tips to help put you on track.
1. Separate your business goals from your personal goals.
Your personal life and business are two different things. Don’t mix them up. They are both independent, living, breathing things of their own. Separate your business goals from your personal goals. Put a boundary on each and pursue them separately or work towards paths that compliment goals on both sides.
2. Make specific and measurable goals.
You’re just starting your career or business, and then you declare that you’ll become a millionaire in just months? All without proper projections or scalable numbers? When setting goals, make sure that you achieve them with specific, measurable steps.
The shipping and transportation industry is quite a complicated pursuit. It’s not easy as most think. If you want to succeed in this field, make specific strategies and research about the industry and make an action plan that comes with realistic goals.
3. Make your goals trackable.
How can you determine if you’re taking the necessary steps to attain your goals? Simple, track them. As much as possible, review goals weekly, if not daily. Maybe one of your goals is to close a deal and to make that happen you need to meet a certain client. Set that appointment and follow the steps needed to lock in that deal. Go for it.
Devise a personalized habit of tracking and reviewing your goals. You could write, “Review goals tomorrow” on a piece of paper, and then post it somewhere in your room, office, or in any place where you can see it. Never stop evaluating what’s happening in your business life.